We brought a taste of summer to a dreary February afternoon last week when we held our Summer Heat salon show in the River Island Press Office. Summer Heat was all about showcasing our amazing beachwear and accessories – read on to find out what’s gonna look hot in the heat this summer at River Island…
Before the fashion press arrived for the show, our fab Visual Merchandising team transformed our showroom into an Ibizan paradise complete with billowing white fabric, lights as bright as the sun and lots of sand to really get that beachside bar feel.
The Press arrived to chillout sounds from our favourite DJ, Nikki Beatnik, and Moscow Mules and Elderflower Julips – perfect poolside cocktails in our opinion!
Watch the video below to see all of the looks on the runway and to find out what the press thought of them. You can also click here to see more of the looks from our Summer Heat Salon show in our Gallery.
Clocking up no less than three nominations at this year’s BRIT Awards for British Female Solo Artist, British Breakthrough Act and British Album, we have Florence Welch. If there was an award for best dressed-down style we’d be giving it to this girl! We love her loose-fit print tee, studded waistcoat and boy boots styled-up with layered necklaces and piled-on bangles.
Click on the images to get Florence’s look.
Single this Valentine’s Day? Head out with the girls and show the guys what they’re missing in this outfit.
Click here for more Valentine’s Day inspiration.
As we’re sure you know by now The LOOK Show, the first high street fashion show to be a part of London Fashion Week, is coming up in just a few weeks time. We’re closing the show with a catwalk filled with some amazing River Island looks as styled by LOOK’s wonderful Fashion Editor, Hannah Hughes.
Last week, Hannah dropped into River Island HQ to pull together the looks for the show. Watch the video below to see Hannah doing what she does best - styling of course!
For more on The LOOK Show and for your chance to win tickets to join us there click here.
Next up for The Company Casting Call 2010 we visited Manchester. After such a successful night in Sheffield on Wednesday, we were expecting big things from Manchester too. Did the girls deliver? Come on you know the drill by now – read on to find out…
We managed to escape the snow in Sheffield and arrive in Manchester quite early to search for some real girls to star in Company Magazine. Our search paid off as the Manchester girls were out in full-force last night. Sheffield had the record for the most auditionees so far this campaign - did Manchester beat them? They sure did! In the first 40 minutes of the casting we auditioned 40 girls! Oh and then we had a queue for most of the night too. Well, two queues actually – one for the casting and one for the Bourjois girls! The glamazons of Manchester were all about looking their best for their moment in front of the camera. The makeovers paid off too as all the girls looked fab, check out our gallery to see for yourself!
Take workwear as your inspiration for this season’s utility trend. Slouchy, layered fabrics in greys, navy and khaki are what you need to wear utility. Add in the key details of oversized pockets, drawstrings, buckles and zips and you’ve got the trend nailed.
As we’re sure you know by now, we’re gonna be featured in The LOOK Show, the first magazine show to be part of London Fashion Week. We want you River Island fans to join us at the show so we’ve got five pairs of tickets to giveaway. The lucky winners will get exclusive tickets to the hottest high street show (where Pixie Lott will be performing and supermodel Erin O'Connor will be making her way down the runway) AND will also get an annual subscription to LOOK Magazine as a bonus!
To enter the competition to win a pair of tickets and the magazine subscription click here.
Find out more about The LOOK Show here.
