Style Spy

See the ad campaign brought to life in our behind-the-scenes videos. In between shooting we caught up with the campaign models and our stylist, Karl Plewka, to talk about this season’s feature trends and how to wear them the River Island way. Take a look at our Purist, Miami, Prairie and mens trend videos below and then enter our competition to WIN EVERYTHING from your favourite trend video here.

As a new fashion season dawns we have an early preview of whats to come at River Island over the next few months. View our Lookbooks and watch stylists Carmen Borgonovo (Harpers Bazaar) and Andrew Davies give you the low down on the Spring trends in the films below.

Following swiftly on from Womenswear, yesterday we presented our Menswear Spring/Summer 2012 to the fashion press. Here's a sneak peek for you guys too. Watch our for African prints, bucket loads of brights and some super slick tailoring. Bring on the sunshine!

Yesterday our thoughts turned to next season as we escaped the cold and turned up the heat to present our Spring/Summer 2012 collection to the fashion press.

Things to look out for when we're out of winter? Lots of sheer organza, an explosion of prints, super size tote bags and the most amazing studded ensemble we've ever seen. Ah if only we could fast forward a few months... Roll on 2012!

New season = new Style Insider Magazine! The Autumn 2011 issue is out now and you can pick up your very own copy in any River Island store in the UK from today. Don't tackle the new season without it...

Wednesday night we hosted a party at London's St. Moritz club to celebrate the launch of our new autumn collection and we took our camera along for a good old street style snapping sesh. Guests included models Cara Delevingne, Clara Paget and BB, as well as socialite and blogger Bip Ling, who all set the dance floor alight to music from live bands Is Tropical and SBTRKT. Take a look at who else caught our eye...