Blog - keeping you in the know with all things River

We brought a taste of summer to a dreary February afternoon last week when we held our Summer Heat salon show in the River Island Press Office. Summer Heat was all about showcasing our amazing beachwear and accessories – read on to find out what’s gonna look hot in the heat this summer at River Island…



Before the fashion press arrived for the show, our fab Visual Merchandising team transformed our showroom into an Ibizan paradise complete with billowing white fabric, lights as bright as the sun and lots of sand to really get that beachside bar

The Press arrived to chillout sounds from our favourite DJ, Nikki Beatnik, and Moscow Mules and Elderflower Julips – perfect poolside cocktails in our opinion!

Watch the video below to see all of the looks on the runway and what the press thought of them. You can also click here to see more of the looks from our Summer Heat Salon show in our Gallery.