See the ad campaign brought to life in our behind-the-scenes videos. In between shooting we caught up with the campaign models and our stylist, Karl Plewka, to talk about this season’s feature trends and how to wear them the River Island way. Take a look at our Purist, Miami, Prairie and mens trend videos below and then enter our competition to WIN EVERYTHING from your favourite trend video here.

We’re pleased to announce that for the fourth year running we’re hosting the Company Casting Call alongside Company magazine! Each year, Company’s May issue is officially a model-free zone with real girls from all over the UK and Ireland taking over the fashion and beauty pages of the mag. That’s where you come in…



We’re looking for girls of all different shapes and sizes with individual styles, looks and personalities to star in the magazine – you don’t need to be a size 8 and 6ft tall! To be in the running all you have to do is upload one or more photos of yourself to our Casting Call gallery and fill in a few details. Click here to ENTER NOWor view the entry gallery to vote for your favourites to win!